The Publics


Battle of the Pseudo-Milks
July 5, 2008, 5:37 pm
Filed under: consumerism, vancouver | Tags: ,

Japan and Iran both have excellent snacking cultures that exist on opposite sides of the snack spectrum. As the Japanese are naturally inclined towards mass production and hi-tech innovation, their snacks come in a variety of easily consumed forms that range from complex potato chip flavours (fried mayonnaise, raw egg, etc) to biscuity micro-snacks like Pocky and Pretz. The Persians on the other hand favour healthier and more natural snack forms like sangak w/ tahini humous, peeled walnuts and unripe plums.

But one similarity both cultures possess is a love of milky soft drinks. In Japan, they drink Calpis, which is what you would get if you mixed skim milk with 7-Up, only the citrus has been replaced with a distinctive chalky aftertaste that reminds me of that dusty ol’ bowl of hard candy grandma used to keep on her end table.

In the Islamic Republic of Iran, they go for Doogh: a sugarless mix of club soda and yogurt that makes for the perfect summertime cooldown. Yeah I know what you’re thinking - gross! - and it is. It’s quite possibly the most disgusting thing you’ll ever taste, but that’s irrelevant, because in the world of carbonated lactose-based beverages, it still ranks pretty high.

So if you’ve tired of the same old glass of plain milk and want to jazz it up a little, head on down to your local Persian market or Japanese convenience store and check out one of these exciting and calcium-filled ethnic drinks. In Vancouver, Doogh can be found at the European Delicatessen, and of course you can hit up Konbiniya for Calpis, Calbee chips, a half-decent selection of overpriced ramen and hundreds of other J-snacks.

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12 Comments so far
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[...] you’re into multi-cultural snack foods and not lactose intolerant, peep the battle of the pseudo-milks. [...]

Pingback by The Aesthetic Poetic » Dog Dialysis, Bananas and A Walking Turn-On

Doogh is fucking gross. the grossest.

Comment by Grimey

that.is.the.weirds.thing.ever.

Comment by mette

DOOGH is Awesome!!! I dont know what kind of you tried but it freaking awesome!!!

I and many of my friend from whole bunch of different countries have tried it and almost all of them loved it!!!

Comment by Vancity

Dough Rocks.

Comment by joe

to be fair I was testing “TAKDANEH” brand yogurt drink which is probably a bit different from other forms of Doogh.

Comment by thepublics

i will chose Dough over Coca Cola any day.
Dough is Natrul

Comment by hamid

Thepublics,these are not real deal Dough,you have to taste the home made ones,that hasnt been Artifically flavord.

Comment by hamid

Beautiful

Comment by Fubiz

-

Link at

http://www.persiancultures.com/

All the best

-

Comment by persiancultures.com

I’m still skeptical, but due to the overwhelming response I’ll do my best to seek out a more authentic version of Doogh and give this odd combination of substances another chance.

Comment by thepublics

dude it’s not soda, its just yoghurt with water or water with gas plus added salt, no need to buy it you can make it at home..

Doogh isn’t disgusting, when you start calling it soda then it “sounds” disgusting, but there isn’t any soda or sugar in it.
it’s just natural yoghurt and water.

Comment by darus




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